Certified Digital Marketing Specialist in Digital Strategy and Planning

R27 451.00

Course Fees
6 months


The Digital Strategy and Planning Programme focuses on the planning, implementation and measurement of your overall strategy, customer service, communications and resourcing across digital channels.


Welcome to the Specialist Certification in Digital Strategy and Planning. This Digital Marketing course in digital Strategy and Planning is aimed at individuals who are responsible for the planning, build, execution or measurement of digital strategy and planning – digital marketing or strategy specialists, consultants and executives. Ultimately, this specialist certification is for anyone who would like to pursue a career or enhance their overall digital marketing knowledge base.

Tutor Support

Each course is assigned its own Online Academic Tutor, who is ready and waiting to guide and assist their learners throughout their learning experience.

The Online Academic Tutor, who is assigned to your course, is trained to build each student up to reach their fullest potential. Students can expect their Online Academic Tutor to answer questions, offer advice and provide further clarification on any academic aspects.

Course and Technical Requirements

BASIC REQUIREMENTS To successfully access and complete this course, you will be required to have a registered email account, access to a computer/laptop/tablet and stable internet connection. You will be required to be familiar with using a computer as you may need to be able to read and download documents in Adobe PDF Reader, view Microsoft PowerPoint presentations, and read and create documents in Microsoft Word.

ADDITIONAL REQUIREMENTS Our online short learning programmes may require additional software applications. These additional software applications requirements will be communicated to you in this information pack and/or on the website course page. Damelin Online does not provide any additional software applications required for online short learning programmes.

Please note: Google, YouTube and Vimeo may be used in our online course delivery. If any of these services are blocked in your jurisdiction, you may have difficulty in accessing our course content.


To achieve certification as a Certified Digital Marketing Associate, you must successfully complete a 1-hour computer-based exam. Here are some tips for exam preparation:

  • Review the topic content, replaying any topics that you find complex or difficult
  • Make your own study notes and refer back to them frequently
  • Use the interactive quizzes and practical exercises to check your progress and as a convenient revision tool to practice and recall what you have learned
  • Watch the ‘Pearson Test Centres – What to Expect’ video
  • Review the Exam Information document, the Exam Booking Process document, and Pearson VUE Exam Regulations

The Pearson VUE test voucher is included in your course fee.

Pearson VUE test centres in South Africa:



  • MODULE 0
    Orientation Module
  • MODULE 1
    Introduction to Strategy and Planning
  • MODULE 2
    Traditional Communications
  • MODULE 3
    Digital Communications
  • MODULE 4
    Digital Channels
  • MODULE 5
    Social Customer Service
  • MODULE 6
    Budget and Resourcing
  • MODULE 7
    Big Data and Analytics
  • MODULE 8
    Digital Leadership
  • MODULE 9
    Strategy Formulation and Plan
  • MODULE 10
    Integration and Strategy

Payment options available to you

credit card
payment plan
EFT/Direct Deposit


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