Principles of Graphic Design

Online Short Course


Course Fees
8 weeks


Think of your favourite product: what is its logo? The job of the graphic designer is to create lasting images, enhanced with practised use of space, colour and typography. Images that live on in our minds, beyond the product, person or event once advertised. By the end of this course, you will have learned the processes, principles and elements that go into memorable design


Visual communication through the medium of graphics is found in almost every aspect of our daily lives, and good design helps to ‘tell a story’ effectively and attractively. Perhaps you are already part of the design industry, but needing to develop your command of the principles that underpin excellent design or maybe you are looking to kickstart a career in the dynamic world of graphic design? Here you will learn to use space, colour, image and typography for successful communication with your target audience.

Subject Expert

Mandy Roberts is a graphic designer and illustrator based in Cape Town. She learnt graphic art and printmaking techniques as a teenager and continues to be fascinated with this form of visual expression.

Her playful and innovative design signature combines technical expertise with artistic flair. She has been a teacher in the field of graphic design for a number of years and continues to work as a graphic designer and illustrator in the industry. She has worked on numerous large-scale design projects such as the J&B Met and The Standard Bank Jazz Festival.

Tutor Support

Each course is assigned its own Online Academic Tutor, who is ready and waiting to guide and assist their learners throughout their learning experience.

The Online Academic Tutor who is assigned to your course, is trained to build each student up to reach their fullest potential. Students can expect their Online Academic Tutor to answer questions, offering advice and provide further clarification on any academic aspects.

Course and Technical Requirements

To successfully access and complete this course, you will be required to have a registered email account, access to a computer/laptop/tablet and stable internet connection. You will be required to be familiar with using a computer as you may need to be able to read and download documents in Adobe PDF Reader, view Microsoft PowerPoint presentations, and read and create documents in Microsoft Word.

Our online short learning programmes may require additional software applications. These additional software applications requirements will be communicated to you in this information pack and/or on the website course page. Damelin Online does not provide any additional software applications required for online short learning programmes.

Please note: Google, YouTube and Vimeo may be used in our online course delivery. If any of these services are blocked in your jurisdiction, you may have difficult in accessing our course content.

How You Will Learn

Our online short learning programmes are broken into self-paced manageable modules, designed to assist you throughout your learning process through diverse learning activities:

  • Learn through all your interactive course notes
  • Review case studies and supplementary resources
  • Apply and evaluate what you have learned in each module with the self-grading quizzes and assignment submissions.
  • View a range of course video lectures presented our Subject Matter Experts
  • Network, collaborate and interact with your fellow participants and Online Course Facilitator via the discussion forum


Upon successful completion of this online short learning programme, you will receive the recognition of your knowledge and skills with a Damelin Certificate of Competence. Your certificate of competence will be issued in your registered name and will be couriered at no additional cost.

You will be required to complete a series of assessments that will be facilitated through our virtual learning environment. Your course handbook will be made available to you once you have commenced with your short learning programme.


  • MODULE 0
    Orientation Module
  • MODULE 1
    What is Graphic Design?
  • MODULE 2
    The Design Process and Conceptual Thinking
  • MODULE 3
    Visual Language
  • MODULE 4
    Design Principles
  • MODULE 5
    Design Elements
  • MODULE 6
    Bringing it All Together: Gestalt and Do’s and Dont’s
  • MODULE 7
    Wrap Up


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