Why are some businesses more profitable than others? And why do some companies endure sustainable profits over an extended period of time? The answer lies in the goals and objectives that an organisation pursues, and the strategies which managers develop and implement. For an organisation to gain a competitive advantage over its competitors, managers need to have a clear understanding of the business strategies as well as how to plan, implement and control them.
This course will assist and guide you in understanding the concept of strategic management, what it entails, and the process that effective strategic management requires. The course focuses not only on strategic management, but also on aspects supporting and enhancing this process. Consequently, additional matters such as strategic decision-making and competitive advantage will also be covered. Finally, the course closes with consideration of gaining access to the international market, and how to design a strategy to enable this move.
40 CPD Points
Dr Deon van der Merwe holds a D.Litt. et Phil. in Psychology. He started his career in higher education in 1989 as a student counsellor, at the previous Rand Afrikaans University, now known as the University of Johannesburg. As he had a passion for teaching and learning he soon became involved in the field of academic development (AD), initially in student academic development. Recently, Dr Van der Merwe became involved in private higher education, where he also acted as academic head, and academic director, of various private higher education institutions. He currently also consults as education development specialist to various institutions.
Dr Van der Merwe has lectured in various fields of expertise, starting in the field of psychology. He ultimately extended his field of expertise into that of organisational development. This specifically included the field of organisational psychology, business management, strategic management, international business management, project management, and human resource management. He has also acted as research supervisor for numerous Masters dissertations and Doctoral theses.
Each course is assigned its own Online Academic Tutor, who is ready and waiting to guide and assist their learners throughout their learning experience.
The Online Academic Tutor, who is assigned to your course, is trained to build each student up to reach their fullest potential. Students can expect their Online Academic Tutor to answer questions, offering advice and provide further clarification on any academic aspects.
To successfully access and complete this course, you will be required to have a registered email account, access to a computer/laptop/tablet and stable internet connection. You will be required to be familiar with using a computer as you may need to be able to read and download documents in Adobe PDF Reader, view Microsoft PowerPoint presentations, and read and create documents in Microsoft Word.
Our online short learning programmes may require additional software applications. These additional software applications requirements will be communicated to you in this information pack and/or on the website course page. Damelin Online does not provide any additional software applications required for online short learning programmes.
Please note: Google, YouTube and Vimeo may be used in our online course delivery. If any of these services are blocked in your jurisdiction, you may have difficulty in accessing our course content.
Our online short learning programmes are broken into self-paced manageable modules, designed to assist you throughout your learning process through diverse learning activities:
Upon successful completion of this online short learning programme, you will receive the recognition of your knowledge and skills with a Damelin Certificate of Competence. Your certificate of competence will be issued in your registered name and will be couriered at no additional cost.
You will be required to complete a series of assessments that will be facilitated through our virtual learning environment. Your course handbook will be made available to you once you have commenced with your short learning programme.