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Bachelor of Commerce in Marketing and Business Management with Elective in Digital Marketing

Degree | HET

SAQA ID
NQF
Credits
58003
7
385

Get your programme information here:

Students can work in a wide range of business areas such as:

  • Market Research
  • Marketing Management
  • Sales Management
  • Marketing Communications
  • Business Management
  • Digital Marketing
  • Social Media Management

This programme prepares the student to enter a range of professional careers in the fields of Marketing and Business Management. Students qualified in this field of study will be able to make a significant contribution to the business environment.
This qualification provides students with a solid grounding in the academic theory underpinning the main concepts in the fields of Marketing and Business Management.
The curriculum allows students to specialise in Marketing and Business Management in their third year of study.
Included in the programme is also a range of more generalised modules such as Business Communication and End User Computing, which are regarded as essential in today’s competitive business environment.

The programme duration is 3 years minimum

On successful completion of the programme, the student will receive a Bachelor of Commerce in Marketing and Business Management Degree.

  • A National Senior Certificate (NSC) with Degree endorsement, or
  • A National Certificate Vocational (NCV) at NQF Level 4 with Degree endorsement, or
  • Amended Senior Certificate (ASC), with Degree endorsement, or
  • A Senior Certificate (SC), with University Exemption or Degree endorsement, or
  • Foreign School leaving Certificate that complies with minimum admission requirements for Degree study as gazetted by the Matriculation Board (The Matriculation Board will do equivalency evaluation)
  • A completed Higher Certificate may allow access to a cognate Bachelor's degree should a student have achieved a minimum overall average of 65%.

Alternative admission requirements

  • Senate discretionary admission
  • Mature Age (45 years of age): conditions apply
  • Recognition of Prior Learning (RPL)

Additional Requirements

  • Mathematics or Mathematical Literacy and English at NQF level 4 or equivalent
  • Foreign applicants whose first language is not English, may be required to provide proof of proficiency in English prior to admission to the programme

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